The branding concept for this cocktail and wine bar is designed to be both fun and provocative. Drawing inspiration from the era of prohibition, the establishment embraces a playful and tongue-in-cheek approach. The intention is to create a unique atmosphere that strikes a balance between a serious appreciation for classic cocktails and expertly sourced wines and a sense of lighthearted enjoyment.
Immersing patrons in an experience that harkens back to a time of hidden speakeasies and clandestine gatherings, the branding cleverly weaves together elements of the past with a contemporary twist. Through creative messaging and visuals, the establishment invites customers to indulge in a serious love affair with meticulously crafted cocktails and thoughtfully selected wines, all while maintaining an air of irreverent charm.
Services
Naming & Brand Strategy
Brand Strategy
Visual Identity
Print Design
Client
Bad Alibi
2023
Brand Values
risque
vivid
bright
humorous