The branding concept for this cocktail and wine bar is designed to be both fun and provocative. Drawing inspiration from the era of prohibition, the establishment embraces a playful and tongue-in-cheek approach. The intention is to create a unique atmosphere that strikes a balance between a serious appreciation for classic cocktails and expertly sourced wines and a sense of lighthearted enjoyment.

Immersing patrons in an experience that harkens back to a time of hidden speakeasies and clandestine gatherings, the branding cleverly weaves together elements of the past with a contemporary twist. Through creative messaging and visuals, the establishment invites customers to indulge in a serious love affair with meticulously crafted cocktails and thoughtfully selected wines, all while maintaining an air of irreverent charm.

Services

Naming & Brand Strategy
Brand Strategy
Visual Identity
Print Design

Client

Bad Alibi
2023

Brand Values

risque
vivid
bright
humorous

Studio No.55 for Bad Alibi
Studio No.55 for Bad Alibi | London Branding Studio
Studio No.55 for Bad Alibi Bar | London Branding Studio
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